The ItsReal Initiative, Inc.
Kindness Projects
Empowering individuals through community support and acts of kindness.
Children First Initiatives: Empowering the Next Generation
At the heart of the ItsReal Initiative is our commitment to prioritizing children’s mental health, emotional well-being, and self-expression. Our Children First Initiative focuses on fostering resilience, confidence, and healing by providing essential support to young individuals facing challenges.
Through our partnership with Anderson-Livesey Elementary School in Gwinnett County, we provide mentorship, anti-bullying advocacy, and access to music and arts programs, empowering students to build self-confidence and find their voice.
By creating safe spaces for children to heal, grow, and express themselves, we ensure that no child faces their struggles alone. The Children First Initiative is our pledge to uplift and support the next generation, helping them overcome life’s challenges with strength, creativity, and a sense of belonging.
Support Programs
Our support programs focus on fostering generosity and uplifting those in need, creating a supportive environment where everyone can thrive and overcome life's challenges together as a community.
The ItsReal Initiative is dedicated to profoundly impacting the community by addressing critical mental health and emotional well-being needs. Our mission includes providing counseling scholarships for individuals in need, and ensuring everyone has access to professional support during challenging times. We are also committed to offering support kits for grieving children and families, filled with comforting resources to help them navigate loss with care and understanding. Additionally, we are committed to mental health awareness workshops designed to equip children, parents, and educators with the knowledge and tools to prioritize emotional well-being and reduce stigma.
Together, these programs reflect our vision of building a compassionate and resilient community where no one faces their struggles alone.
Spreading Kindness: The ItsReal Initiative’s First Act of Generosity
The ItsReal Initiative, founded to address real needs and create meaningful impact in the community, recently launched its first act of kindness—donating turkeys to hardworking individuals during the Thanksgiving season. This initiative was made possible through a partnership with MTM Management Services and was aimed at supporting employees of Evergreen, a division of Insight Global, in the Atlanta area.
Recognizing the financial and logistical challenges that the holidays can bring, The ItsReal Initiative teamed up with Evergreen to identify employees who could benefit from this thoughtful gesture. To make the process engaging and fair, the company held a raffle, allowing employees to enter for a chance to win one of 20 turkeys donated through the partnership. The response was overwhelmingly positive, as this small act of kindness resonated deeply with many employees.
One raffle winner shared a heartwarming testimonial about the impact of the initiative:
"I decided that I wanted to host Thanksgiving this year and waited until the last minute to get a turkey. The day before the drawing, I thought, ‘What if I won a free turkey at work?’ and the next day I won one! I was so shocked and grateful that Evergreen did something so special for us and saved me the time and money. Thank you!!"
This testimonial reflects the spirit of The ItsReal Initiative: meeting people where they are and addressing their needs in thoughtful and practical ways.
The collaboration with MTM Management Services and Evergreen demonstrates how partnerships can amplify the power of giving. By working together, they were able to turn a simple idea into a meaningful expression of gratitude and support for employees.
The ItsReal Initiative’s commitment to identifying needs and acting with compassion is the driving force behind its mission. This turkey donation is just the beginning of what the organization hopes to achieve as it continues to grow and extend its reach.
The success of this first act of kindness is a testament to the impact of small, intentional gestures. It’s not just about providing turkeys—it’s about creating a sense of community, showing appreciation, and helping others feel valued. As The ItsReal Initiative moves forward, it aims to build on this foundation, finding new ways to make a real difference in the lives of those who need it most.
Through efforts like these, The ItsReal Initiative reminds us all of the power of kindness and the importance of seeing and addressing the needs around us. This Thanksgiving, it wasn’t just turkeys being given—it was hope, gratitude, and a little extra joy during the holiday season.
November 26, 2024
Haircuts at Anderson Livsey Elementary School
On February 27, 2025, we partnered with Premiere Beauty & Barber School to offer complimentary haircuts to students at Anderson Livsey Elementary School, ensuring they felt confident and prepared for picture day. Living out our values! #MakeADifference #SupportTheCause #ItsRealinitiative
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