ItsReal Initiative is Israel Price's Legacy

The ItsReal Initiative was founded in memory of Israel Price, a young man who tragically lost his life unexpectedly at the age of 24. Israel dedicated his life to singing and helping others, leaving behind a legacy of compassion, generosity, and love for his community. We honor Israel's legacy by continuing his mission to support those in need, providing resources, encouragement, and a helping hand to anyone facing challenges. Our goal is to touch the lives of people in need, no matter how large or small, and to ensure that hope is always within reach.

As part of our commitment to the community, we are taking steps to close the gap for students and families at a flagship school in Gwinnett County. By addressing critical needs in this community, we are creating opportunities for children and families to thrive.

Through our programs—such as counseling scholarships for individuals in need, support kits for grieving families, and mental health awareness workshops—we aim to break barriers and foster a compassionate and resilient community. The ItsReal Initiative is more than a nonprofit; it’s a movement dedicated to honoring lives, empowering change, and making a lasting impact in the lives of those we serve. Together, we are carrying forward Israel’s vision of love and hope.