ItsReal Initiative is Israel Price's Legacy

The ItsReal Initiative was founded in memory of Israel David Price, a young man who tragically and unexpectedly lost his life at the age of 24. Izzy, as he was affectionately known, was a beacon of kindness. He always gave his time, resources, and voice to support others. His passion for uplifting people inspired us to create this initiative in his memory. The ItsReal Initiative is dedicated to mentorship, anti-bullying advocacy, and supporting youth in music and the arts—three areas that Izzy deeply cared about.

Izzy had been singing since he was six years old, his voice a source of joy, confidence, and self-expression. Music was where he felt the most at home, a space where he could be free from the bullying he endured. But everything changed when he suffered a traumatic brain injury from a severe blow to the head. The impact was devastating—he had to relearn how to walk and talk, and we feared he might never sing or perform again.

Despite the challenges, Izzy refused to let his injury define him. He made a vow that he would never be a victim again. With unwavering determination, he fought to regain not only his strength but also his voice. Music became his motivation, pushing him through the difficult days of recovery. When he finally stepped back on stage, it was more than just a performance—it was a triumph. His confidence soared, and the stage became his sanctuary, a place where he was no longer powerless but empowered.

Izzy’s story is a testament to resilience, the healing power of music, and the importance of self-expression. He proved that no setback, challenge, or act of cruelty could silence him. His journey continues to inspire others to find their voice, embrace their passion, and never let adversity steal their dreams.

As part of our commitment to the community, we are taking steps to close the gap for students and families at a flagship school in Gwinnett County. By addressing critical needs in this community, we are creating opportunities for children and families to thrive.

Through our programs—such as mentorship for personal growth, anti-bullying advocacy initiatives, and music and art therapy for self-expression—we aim to break barriers and foster a compassionate and resilient community. The ItsReal Initiative is more than a nonprofit; it’s a movement dedicated to honoring lives, empowering change, and making a lasting impact in the lives of those we serve. Together, we are carrying forward Israel’s vision of love and hope.