The ItsReal Initiative

Mission

"To provide compassionate support and assistance to individuals and families in need, with a focus on uplifting communities through acts of kindness, educational initiatives, and programs that enhance well-being and opportunity."

"God gave you the tools to survive, question is, Are you gonna tap in and use them?"

Israel Price

Empower Through Kindness

Transforming lives through acts of kindness and community support for a brighter future.

Community Support Initiatives

Join us in creating a compassionate community that uplifts every individual in need.

Acts of Kindness

Discover how small gestures can lead to significant changes in people's lives.

Empowerment Programs

Engage with programs designed to inspire and empower individuals to overcome challenges.

Reasons Behind the Cause

To Honor a Legacy of Selflessness

Israel’s spirit of generosity and willingness to help others inspires a commitment to carrying forward his values. By supporting individuals and families in need, the organization preserves and amplifies his legacy of kindness and giving.

To Address Immediate Needs in Times of Crisis

Many individuals and families face sudden challenges such as financial hardships, loss of housing, or lack of basic necessities. Our mission ensures that no one has to face these struggles alone by providing compassionate and timely assistance.

Acts of Kindness

Israel "ItsReal" Price was a compassionate visionary driven by a simple yet profound belief: kindness has the power to transform lives. Known for his generous spirit and deep commitment to helping others, Israel consistently sought opportunities to make a meaningful difference in his community. Whether through small, thoughtful gestures or larger financial contributions, he was dedicated to addressing the needs he observed and inspired others to do the same. His unwavering commitment to spreading kindness laid the foundation for The ItsReal Initiative, a nonprofit dedicated to turning empathy into action and creating positive change for individuals and families.

Community Projects and Partnerships

From donating turkey's to families in need to paying for field trips for kids, The ItsReal Initiative fills gaps, no matter how large or small.

Turkey Giveaway at Insight Global November 26, 2024

Project Field Trip: Opening Doors to Educational Adventures

Project Field Trip is an initiative dedicated to ensuring every child has access to enriching educational experiences, regardless of their family’s financial situation. Understanding the value of learning beyond the classroom, this program covers the costs of field trips, removing the financial burden from parents and providing children with opportunities to explore, discover, and grow. Whether visiting museums, historical landmarks, or science centers, Project Field Trip aims to inspire curiosity and foster a love for learning by making these experiences accessible to all.

Our first initiative focused on supporting hardworking individuals with unmet needs during the holiday season. Partnering with MTM Management Services, we donated 20 turkeys to contractors working with Evergreen, a division of Insight Global, in the Atlanta area. This effort reflects our commitment to uplifting those who give their best every day, ensuring they feel valued and supported.