The ItsReal Initiative

Mission

Our mission is clear: "To empower and uplift youth by providing mentorship, advocating against bullying, and fostering creativity through music and the arts. We strive to create safe spaces where young people can build confidence, express themselves freely, and reach their full potential."

"God gave you the tools to survive, question is, Are you gonna tap in and use them?"

Israel Price

Empower Through Kindness

Through this initiative, we honor Izzy’s legacy by ensuring that his spirit of generosity, creativity, and kindness continues to inspire and impact the next generation.

Anti Bullying Advocacy

Our programs promote awareness, education, and intervention to prevent bullying and create a culture of kindness.

Music/Arts Support

We offer access to music and the arts as powerful tools for healing, self-expression, and personal growth.

Mentoring Programs

We provide guidance and support to help individuals build confidence, resilience, and life skills through mentorship.

Reasons Behind the Cause

To Honor a Legacy of Selflessness

Through this initiative, we honor Izzy’s spirit by ensuring that his passion for helping others lives on. By inspiring young people to support one another, embrace their creativity, and develop strong, positive identities, we are building a legacy of empowerment and change—just as Izzy would have wanted.

To Provide Mentorship, Anti-Bullying Advocacy, and Music/Arts Support

Many individuals, especially youth, face sudden challenges such as bullying, emotional distress, or a lack of creative outlets for self-expression. Our mission ensures that no one has to navigate these struggles alone by offering compassionate mentorship, advocacy, and access to music and the arts as powerful tools for healing and empowerment.

Vision Statement

The ItsReal Initiative is dedicated to honoring the legacy of Israel Price by fostering resilience, mental well-being, and community support. We strive to create a world where individuals feel seen, heard, and empowered to navigate life’s challenges with strength and authenticity. Through advocacy, education, and meaningful connections, we aim to break stigmas, inspire healing, and cultivate a culture of compassion and hope.

Israel "ItsReal" Price was a compassionate visionary driven by a simple yet profound belief: kindness has the power to transform lives. Known for his generous spirit and deep commitment to helping others, Israel consistently sought opportunities to make a meaningful difference in his community. Whether through small, thoughtful gestures or larger financial contributions, he was dedicated to addressing the needs he observed and inspired others to do the same. His unwavering commitment to spreading kindness laid the foundation for The ItsReal Initiative, a nonprofit dedicated to turning empathy into action and creating positive change for individuals and families.

Community Projects and Partnerships

From donating turkeys to families in need to supplementing the cost of field trips for kids, The ItsReal Initiative fills gaps, no matter how large or small.

Turkey Giveaway at Insight Global November 26, 2024

Project Field Trip: Opening Doors to Educational Adventures

Project Field Trip is an initiative dedicated to ensuring every child has access to enriching educational experiences, regardless of their family’s financial situation. Understanding the value of learning beyond the classroom, this program covers the costs of field trips, removing the financial burden from parents and providing children with opportunities to explore, discover, and grow. Whether visiting museums, historical landmarks, or science centers, Project Field Trip aims to inspire curiosity and foster a love for learning by making these experiences accessible to all.

Our first initiative focused on supporting hardworking individuals with unmet needs during the holiday season. Partnering with MTM Management Services, we donated 20 turkeys to contractors working with Evergreen, a division of Insight Global, in the Atlanta area. This effort reflects our commitment to uplifting those who give their best every day, ensuring they feel valued and supported.